Isabella is a world citizen who is passionate about sustainability and drives real and visible change that makes a difference to Climate Action, Human Rights and Community. Today she leads the innovative and trail blazing HP Amplify Impact, a global channel sustainability program for HP business partners, which is supporting > 3900 partners in 48 countries on their sustainability journey to maximise sustainable business and impact.

She is an exceptional multi-lingual omnichannel/digital executive with extensive international business experience in channel, sales and marketing functions in the technology (consumer & commercial) and FMCG sectors ,in established and emerging markets. She was nominated as CRN’s top 100 people you should know in 2023. Outstanding as a leader of results-orientated multi-functional teams, with a proven record of excellent people management and strong operational skills. She is also skilled in alliances, vendor management, cost-saving and budget management.

Isabella is the co-founder of internationally renowned Architects of Air, whose Luminarias have enchanted 3 million visitors in over 44 countries. She serves on various on advisory boards including WIN, Refugee Voices and Aquaverde and is an IMD alumni. In 2023 Isabella was nominated as CRN’s top 100 people you should know.