Jay serves as the Apple Solutions Manager at Westcoast, where he plays a key role in advancing the company’s affordability and sustainability objectives within the mobile portfolio. Focused on innovative go-to-market strategies, Jay conceptualises and drives initiatives that make Apple and Mobile Solutions more accessible while aligning with broader sustainability goals. With a strong commitment to environmental responsibility, he collaborates with stakeholders, customers, and vendors to implement practices that promote affordability and supports circular economy efforts.