Alex has been a Microsoft employee for nearly 20 years in various roles working with Microsoft channel partners. He now leads the Microsoft Surface Commercial Channel as Director and before that he was Director of Licensing Solutions Providers and Cloud Distributors.

Alex has introduced to channel partner Microsoft products such as Office 365, Windows Intune and Microsoft Azure and has a reputation for building strong sales channels for technology solutions that transform partners businesses.

In 2023 Alex obtained a master’s degree in leadership and management from Cranfield University. Studying Corporate Sustainability has made Alex develop a personal interest and focus for his business on sustainability.