Louella Fernandes is globally recognised as a leading authority on market trends in the print, imaging and managed services industry. With 25 years’ experience in the sector, she delivers an unparalleled insight into the evolution of print in the digital age and is a highly respected expert on digital disruption in the print industry. As an independent industry analyst, Louella provides unique strategic insight and competitive analysis of markets which include Managed Print Services (MPS), Security and Channel trends. This is supported by a broad primary research programme which covers end-user requirements from small businesses to large enterprises. Louella has authored a number of research-led white papers, the most recent is the pioneering Print 2025 global market insight study which investigates the future of print in the connected digital workplace. Louella has an extraordinary breadth of understanding of the global market dynamic and the rapid changes the print and imaging industry is experiencing. Key areas of current research focus include the growing impact of the Internet of Things (IoT) landscape on the printing market; why smart multifunctional products (MFPs) should be better leveraged as intelligent, connected devices; digital transformation, Managed Print Services, workflow and collaboration, alongside emerging trends such as Augmented Reality and 3D printing.